Stringing the right pieces together.
How do we build a product specification capable of stopping us in our tracks? We build it like we build great pieces of music.
Ideation is the inevitable pre-visit to project execution phase, and a key driver of growth. Introducing Innovation Process Automation to a global innovation industry struggling to reinvent itself, WIM catapults an ultra-efficient ideation pipeline starting off at zero.
The powerful ideation tools introduced by WIM allow you to synthesize a concrete recipe, perfectly adopted to your preconditions and business goals. Speedy automated transitioning to external automation platforms including design-, and marketing management tools means real world product innovation at lightspeed.
disruption
The perfect product specification is a journey of discovery.
The perfect product specification embraces us –irresistible and enticing. A discovery tour leading to a car, a movie or a SaaS subscription. The perfect discovery is created by stringing a set of perfect elements together. You build the perfect playlist.
The WIM is a complete product specification.
We build it like a music playlist.
The perfect playlist
The perfect playlist is a story perfectly told. Perfectly curated elements matched, balanced and synthesized to generate a story that transcends us. Catalyzing a sense of belonging, desire or need, the right set of elements will produce the perfect product specification. It will even get us a great burger.
Our universe is a playlist of 16 songs
In WIM the playlist uncovers the whole by stringing together 16 unique songs.
The perfect element
The perfect element is built from an endless source of characteristics. Just like a great song it will strike a specific chord within us.
A specific song may be a variation on an existing Theme. Or a replayed version, already present in another form. A song may trigger the urge to Dance, to Yearn or Lament. A song may have you embrace Silence.
The perfect song is is a synthesis of compatible variables, capable of striking a chord deep within.
The song is a core element made to trigger an emotional response.
Each song is a unique puzzle piece contributing its own unique flavour to the final specification.
Striking a chord
Verses, choruses, bridges and crescendos build the songs that make up our playlist. Perfectly orchestrated, mixed and mastered these variables create an irresistible song. An element designed to make us go hmm....
A perfect product specification includes many types of elements comparable to parts of a musical composition...pieces that add to the main story. Fragments of words and images are seamlessly and purposely linked together, meticulously arranged and orchestrated. The final outcome is perfectly engineered and mastered.
The song is orchestrated, engineered and mastered.
The verse, buildup and chorus are fundamental aspects of the song.
A strong concept specification is a kaleidoscope of tiny content blocks absorbed from a wide range of sources then synthesized to match a purpose.
Multiple elements produce a song. Multiple songs produce a playlist. A playlist produces the final product concept specification.
The WIM.
From a simple chord to an unstoppable need, desire or crave.
A perfect product specification includes many types of elements comparable to parts of a musical composition...pieces that add to the main story. Fragments of words and images are seamlessly and purposely linked together, meticulously arranged and orchestrated. The final outcome is perfectly engineered and mastered.
